Bachelor of Science in Sports Management

A four-year sport management degree for athletics programs and operations.

This nationally-recognized, career-ready major integrates management skills and marketing concepts in sports, giving you the experience and expertise you need to join the third-largest industry in America.

Courses include:

  • Intro to Sport Management
  • Principles of Marketing
  • Sport Information and Public Relations
  • Managerial Principles
  • Sport Facility Management
  • Sport Marketing Management
  • Athletic Administration
  • Leadership and Ethics in Sport Management
  • Sport Finance
  • Legal Liabilities in Sport

You can explore paths in:

  • Athletic Program Leadership
  • Event Management
  • Retailing
  • Team Management
  • Sports Journalism

You’ll graduate with the ability to…

  • Understand one or more sports in-depth, including the psychological principles of sports, teamwork, the industry, and how sport functions in contemporary society
  • Analyze connections between the worlds of business and sport, identifying opportunities
  • Communicate effectively with players, coaches, fans, financial stakeholders, and the media
  • Demonstrate understanding of the principles of sport management, including the areas of public relations, liability, facilities, financial management and budgeting, and the purchase, care, and security of equipment